— Topic —

    Industry Competition

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    RECEIPT #SCOTT-

    MAR 01, 2024

    Called it.

    PREDICTION BY

    Scott Galloway
    If 2023 was AI Star Wars, 2024 will be AI The Empire Strikes Back.

    FOLLOW-UP

    Incumbent big tech firms like Alphabet, Meta, and Microsoft aggressively integrated AI models into their products and services during 2024-2025, demonstrating a strong 'strike back' against AI upstarts, consistent with the metaphor.